Writing

B2B Newsletters

360View -- Just For Software Users

Ellie Mae, December 2012

I was the managing editor of a user-specific E-newsletter targeted at users of Ellie Mae's Encompass360 mortgage technology software.

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NewsFlash -- Targeted For Mortgage Executives

Ellie Mae, January 2013

I was the managing editor behind a monthly newsletter directed to senior executives of our mortgage banker and broker clients.

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Magazine Articles

One of Our Own

Sharks Magazine, March 2011

This cover story was written to celebrate San Jose Sharks star forward Patrick Marleau having played 1,000 NHL games.

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Passion For The Palate

Sharks Magazine, February 2011

A short feature about Sharks defenseman Douglas Murray and his love for the culinary arts.

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Web Articles

Cross-Sport Support

raiders.com, Nov. 2010 http://www.raiders.c ... 2397f8608c

A story on The Oakland Raiders web site about why a San Jose Sharks player is a die-hard Raiders fan.

Right Place, Right Time For Couture

sjsharks.com, May 2011 http://sharks.nhl.com/club/news.htm?id=562679

This story was penned within two hours after the San Jose Sharks eliminated the Detroit Red Wings in the 2011 Western Conference Semifinals.

Emotional Stew

sjsharks.com, May 2011 http://sharks.nhl.com/club/news.htm?id=563912

A feature story written hours after the San Jose Sharks met the media for the last time following being eliminated from the 2011 Stanley Cup Playoffs.

Joe Pavelski Knows The Hero Role

sjsharks.com, April 2011 http://sharks.nhl.com/club/news.htm?id=559779

A brief story written after Joe Pavelski scored the game-winning goal in the San Jose Sharks 2011 Western Conference Quarterfinal playoff series vs. the Los Angeles Kings.

Alaska All-Stars Prove That Great Things Come In Small Packages

usahockey.com, April 8, 2013 http://nationals.usa ... _id=774782

A sample of deadline coverage of the USA Hockey Tier II Girls 14U national championship game.

Golden State Elite Bantam: A Four-Year Success Story

usahockey.com, May 6, 2013 http://www.usahockey ... State.aspx

A feature story highlighting the 2012-13 California State Champion Bantam AA Golden State Elite Eagles.

San Francisco: PG&E Team Wins Dragon Boat Race for Charity

PGE Currents, Sept. 27, 2013 http://www.pgecurren ... r-charity/

This is similar to the Internal Communications piece, but edited for the general public.

Boots to Business Workshop Gives Veteran-Owned Businesses a Step Up

PGE Currents, November 14, 2013 http://www.pgecurren ... a-step-up/

PG&E played host to the first-ever "Boots to Business" workshop to help veterans and disabled veteran-owned businesses develop a working relationship with PG&E and other companies.

Internal Communications

Department Newsletter

VMware, April 2012

As communications manager for VMware's Global Support Renewals division, I was responsible for creating a newsletter for the team.

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PG&E Finishes 1st at SF International Dragon Boat Festival

PGE @Work, Sept. 26, 2013

The attached piece ran in PGE @Work, the intranet for PG&E, one of the nation's largest utility companies. The story was about a company-sponsored team that won one of the nation's biggest dragon boat races.

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Two Different Generations. Two Different Paths. One Shared Bond.

PGE@Work, Oct. 23, 2013

To celebrate LGBT History Month, I wrote this story for the company intranet site on the PrideNetwork Employee Resource Group.

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Blogs

A Celebration of Hockey

sjsharks.com, February 2011

A post about the meaning of Hockey Day in America and the Heritage Classic.

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The Real Value of the Trade Deadline

sjsharks.com, March 2011

How hockey benefits from the publicity received thanks to the annual trade deadline.

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B2B E-Mails

Persona-Specific

Ellie Mae, August 2012

Job-specific E-mails (like this one to system administrators) were part of a campaign to increase registrations for Ellie Mae's National User Summit.

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Peer Testimonials

Ellie Mae, August 2012

To drive registrations for Ellie Mae's National User Summit, I wrote and designed an E-mail using testimonial quotes from Ellie Mae clients.

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Product Descriptions

Sales Flier on a Software Solution

Ellie Mae, October 2012

This flier was one in a series I created to describe various solutions in Ellie Mae's mortgage technology software.

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